A play on IBM's "Think" slogan, Apple unveiled this catchphrase in a series of 1997 television and print ads featuring black-and-white images of assorted cultural rebels, including Albert Einstein, John Lennon, and Amelia Earhart.
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Wheaties developed an association with sports by sponsoring minor league baseball radio broadcasts, and this famous slogan first appeared on a billboard in a Minneapolis ballpark in early 1930s. The company later began featuring famous athletes on its cereal boxes, starting with Lou Gehrig.
This ubiquitous 1980s catchphrase was first uttered in a January 1984 television spot by actress Clara Peller, playing one of the three elderly women served tiny hamburger patties inside giant buns. Like any successful slogan, the phrase quickly spread through popular cultural, turning up in TV shows, films and music.
This slogan was trademarked by Mars back in the 1950s. True to its slogan, M&Ms had proven popular with U.S. troops during World War II, since the hard candy shell kept the chocolate inside from melting.
To dispel the lightweight image of low-calorie beer, Miller launched this slogan in the mid-1970s by pitting together a rooster of notorious tough guys to battle over the merits of Miller Lite, including John Madden, Billy Martin, Mickey Mantle, Whitey Ford, Butkus, and Bubba Smith.
According to corporate lore, Nike's famous catchphrase came out of a run-of-the-mill meeting in the late 1980s when an ad agency executive remarked off-handedly about the company's can-do attitude. The resulting campaign propelled Nike through the next decade and beyond.
Maxwell House ads in the 1930s claimed this catchphrase came from an overheard remark by President Theodore Roosevelt. In recent times, the company has attributed the phrase to another president, Clifford Spiller of General Foods.
Originally sold in beauty salons, Clairol struck gold with its home hair color treatment in the 1950s, along with this snappy catchphrase that challenged onlookers to spot the difference between a woman's natural or dyed hair. Only her hairdresser knows for sure.
Launched in the mid 1960s, this slogan became one of the airline industry's longest running taglines, persisting despite a bitter strike and a hostile employee takeover. By 1997, United Airlines's adopted a new slogan -- "It's time to fly" -- though the company went bankrupt within a decade.
Coke first used this catchphrase in ad campaigns during World War II, later extending it to "You Can't Beat the Real Thing" by the 1950s. The slogan has served the company well during changing times -- whether by tuning into the counterculture of the 1960s, or battling Pepsi in the cola wars decades later.
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